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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Classroom to Cart: Social-Marketing Dynamics Shaping Student Consumer Behaviours
Dr. Harish. M , 
...
Dr. Rajidi Rammohan Reddy
Published: 29/06/2026
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Research Article
Integrated conceptual model of Workplace Spirituality enabling Environmental, Social and Governance (ESG) Goals in Business Organizations
Sandeep Seth , 
...
Dr Bhanu Ranjan
Published: 03/06/2026
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Research Article
An Empirical Study on the Role of Green Hydrogen in Decarbonizing the Power Sector: A Futuristic Indian Approach
Nitin Tejmal Kale , 
Dr. Amit Aggrawal
Published: 26/05/2026
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Research Article
Assessment of Emotional Intelligence and Its Relationship with Operational Efficiency among Healthcare Providers in a Multispecialty Hospital
Mr. Shubham Sharma , 
Prof. Priyanka Behrani
Published: 26/05/2026
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Research Article
Demystifying AI Hype and Skepticism in Business: A Practical Guide for Indian Entrepreneurs to Understand, Adapt, and Implement Sustainable AI Models
Dr. S. Dhanalakshmi , 
...
Dr. K. Komalavalli
Published: 20/05/2026
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Research Article
Women Entrepreneurship and Ambidextrous Approach: An Analytical study of Right-Handed and Left-Handed Lead Self-Help Groups in Uttarakhand
Mahak Makhija , 
...
Prof. H C Purohit
Published: 20/05/2026
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Research Article
Digital Transformative Practices in Product and Pricing Strategies: An Impact on Sustainable Consumer Buying Behaviour in The Fmcg Sector – Insights from Jeyyam Global Foods, Salem
Dr. V. Santhi , 
...
Pooja E
Published: 14/05/2026
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Research Article
Determinants of Financial Performance Evaluation for Msmes with Reference to Manufacturing Sector in India
Dr. Abhijit Kelkar , 
Dr. Nithya Ramachandran
Published: 11/05/2026
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Most Read
Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
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Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
...
Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
...
K. Maddulety
Published: 07/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Mondelez International: Countering Supply Chain Disruption.
Ishita Dhar, 
...
Dr Samrat Ray
Published: 15/05/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
...
Dr. Anubha Vashisht
Published: 20/05/2025
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Journal of Marketing & Social Research
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