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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Neuro-Marketing in the Digital Era: A Review of Neurological and Behavioral Insights in Consumer Decision-Making
Dr. Samir Sarkar , 
Dr Neetu Sharma
Published: 17/01/2026
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Research Article
The Impact of Media on Investor Sentiments and Purchase Behavior
Dr. Priyanka Malhotra , 
...
Dr. Simran Kaur
Published: 17/01/2026
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Research Article
Employee Well-being and Organizational Performance: An Empirical Analysis of the Mediating Role of Employee Engagement
Dr. Deepak Kumar , 
...
Dr. Rahul Balmiki
Published: 13/01/2026
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Research Article
AI-Driven Human Resource Management and Its Impact on Cost Efficiency and Financial Sustainability: Evidence from Indian Organizations
Dr. Palak Khandelwal , 
...
Sanjitha Shekar S
Published: 13/01/2026
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Research Article
Strategic HRM Practices and Its Role in Addressing Workforce Diversity Challenges in A Public Sector Company
Velmurugan , 
Dr. S. Gurumoorthy
Published: 13/01/2026
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Research Article
Blockchain and the Future of Tourism Policy: Decentralising Trust, Enhancing Transparency, and Driving Innovation
Dr Vani Aggarwal , 
Brij Bhushan Tomar
Published: 13/01/2026
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Research Article
The Role of Circular Economy and Social Entrepreneurship: A New Frontier for Sustainable Development
Dr. Sonal Sharma , 
Dr. Rakesh Kumar
Published: 10/01/2026
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Research Article
The Interplay between Emotional Intelligence and Employee Workplace Success
DR. R. Mahalakshmi , 
...
Dr. Revanayya Kantayya
Published: 10/01/2026
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Most Read
Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
...
K. Maddulety
Published: 07/07/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
...
Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
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Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Global Supply Chain Shocks and Trade Resilience: A Review Post-Covid and Ukraine Crisis
Vagish Mishra, 
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Kaveri Khound
Published: 25/07/2025
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Journal of Marketing & Social Research
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© Copyright Asian Society of Management & Marketing Research (ASMMR)