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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
A Study on Evaluating Impact of CSR on Employee Performance in Mumbai Region
Amit Gupte, 
Dr. Nilesh Berad
Published: 12/07/2025
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Research Article
Investigating The Determinants of BNPL Adoption Intentions Among University Students: An Application of the Unified Theory of Acceptance and Use of Technology (UTAUT) Framework
Ms Yamuna S , 
Dr. C Sahila
Published: 12/07/2025
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Research Article
Performance Parameters and Integrated Assessment Model for Microfinance Institutions in India
Dr. Kanishka Sethi, 
...
Dr. Seema Wadhawa
Published: 12/07/2025
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Research Article
The Role of Artificial Intelligence in Teacher Training: Enhancing Pedagogical Effectiveness
Dr. Ankita Kumari, 
...
Dr. Sunakshi Verma
Published: 11/07/2025
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Research Article
A study on digital banking behaviour of rural customers in India
Mitali Shaw, 
Sonia Riyat
Published: 10/07/2025
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Research Article
Eco-Wonders Unveiled: Shaping Tourists' Perceptions for Sustainable Nature-Based Tourism Marketing Success in Meghalaya
Paramjeet Kumar, 
...
Mr. Wallamkupar Dkhar
Published: 09/07/2025
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Research Article
Cultural Diversity in Banks for Enhanced Performance – A Study with Reference to Private Sector Banks in Assam
Tridip Sarmah, 
Shazeed Ahmed
Published: 09/07/2025
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Research Article
Increasing the Competitiveness and Branding of Travel Destinations: A Case Study on Stakeholder Integration and Perspectives from Indian Regional Development
Deepti Verma, 
...
Dr Manu Priya Gaur
Published: 09/07/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
The Role of Artificial Intelligence in Financial Decision-Making
Dr. M. Kavitha, 
...
Dr. Sapna Sugandha
Published: 21/03/2025
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Research Article
Study of Impact of Emotional intelligence on Employee Performance
Jai Bhagwan, 
Anupama
Published: 30/03/2025
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Review Article
Social Media Management Tools for Customer Service: A Review
Vyankatesh Adke, 
...
Muniza Askari
Published: 02/12/2024
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Review Article
The Strategic Role of Mergers and Acquisitions in Corporate Expansion – A Case Study of Starbucks and Teavana
Pallavi Rallan, 
...
Kriti Baid
Published: 21/03/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Second Hand Clothing: A Circular Economy Strategy for Sustainable Consumption
Rimi Moitra, 
...
Eshita Desai
Published: 25/04/2025
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Research Article
Systematic Literature Review on the Impact of Behavioral Biases on Investment Decision-Making
Mansi Jadeja, 
Nidhi Nalwaya
Published: 05/04/2025
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Journal of Marketing & Social Research
Open Access
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