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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Digital Transformation through Artificial Intelligence: Bridging Human Capital Management and Financial Success
Dr. N. Geetha, 
...
Dr L. Vijayakumar
Published: 13/08/2026
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Research Article
Individual Behaviour Biases and Financial Literacy: An Analysis of Investment Decision-Making
Mitesh Kadakia, 
Sathayanarayana Gardasu
Published: 10/08/2026
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Research Article
Impact of Artificial Intelligence and Digital Technologies on Home Science Education
Dr. Seema Kumari
Published: 05/08/2026
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Research Article
Consumer Perception Factors and Adoption Behaviour of Government-Led Digital Payment Services: Evidence from Public and Private Sector Banks
M. Anuradha, 
Sathyanarayana Gardasu
Published: 01/08/2026
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Research Article
The Role of Artificial Intelligence on Customer Decision Management: A Behavioural Perspective
M.C. Girisha, 
K.K. Ramyashree
Published: 01/08/2026
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Research Article
From Digital Personas to Human Connections: Advancing Human-Centric Marketing Through Virtual Influencers
Dr. Mansi Gupta , 
Mr. Vishal Singh Rana
Published: 29/07/2026
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Research Article
The Impact of Sustainable Labeling on Snack Product Purchase Intention and Brand Trust
Dr. NITHYA M , 
Dr. S. JAISHREE
Published: 25/07/2026
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Research Article
Job Satisfaction of Bank Employees in Tirupati District: A Comparative Study of Public and Private Sector Banks
P. Chengalrayulu, 
...
C. Udaya Kumar Raju
Published: 24/07/2026
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
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Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
...
Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
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K. Maddulety
Published: 07/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
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Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Mondelez International: Countering Supply Chain Disruption.
Ishita Dhar, 
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Dr Samrat Ray
Published: 15/05/2025
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Journal of Marketing & Social Research
Open Access
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