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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

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45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Resilient and Efficient Healthcare Supply Chains: A Strategic Optimization Framework
Mr. Anne Murali Krishna , 
...
Dr. N.Y. Raju
Published: 08/05/2026
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Research Article
Technological Transformation in Hospital Management: An Analytical Study of Operational Efficiency, Administrative Effectiveness, and Financial Performance
Mr. Shriraj Bhanudas Dere , 
Dr. Samadhan Bundhe
Published: 24/04/2026
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Research Article
Electrifying Urban Transport: A Study on Tamilnadu Government’s Sustainable Bus Initiative in Chennai
Arunanandhini T , 
...
Shakthi. G
Published: 18/04/2026
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Research Article
Assessing Traffic Problems in Chennai: Fuel Consumption and User Perceptions Among Two-Wheeler Riders
Shakthi. G , 
...
Geetha Priya V
Published: 18/04/2026
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Research Article
Determinants of School Choice: Parental Perception in Chennai with Reference to Orchids School
Geetha Priya V , 
...
Arunanandhini T
Published: 18/04/2026
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Research Article
An Effectiveness of KPI-Based Performance Appraisal in Promoting Career Advancement Among Faculty Members
Ms. Sudeepa K S , 
Dr G Manokaran
Published: 16/04/2026
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Research Article
Emerging Trends and Practical Applications in Biological Sciences: Insights from Zoology, Botany and Agricultural Sciences
Manasa S , 
...
Bheemesh
Published: 07/04/2026
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Research Article
Customer Satisfaction of Generation Y and Z Women in Online Apparel Market
Smriti Kaushik , 
Dr. Vineeta Ahuja
Published: 07/04/2026
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
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Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
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Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
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K. Maddulety
Published: 07/07/2025
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Research Article
Mondelez International: Countering Supply Chain Disruption.
Ishita Dhar, 
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Dr Samrat Ray
Published: 15/05/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
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Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Global Supply Chain Shocks and Trade Resilience: A Review Post-Covid and Ukraine Crisis
Vagish Mishra, 
...
Kaveri Khound
Published: 25/07/2025
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Journal of Marketing & Social Research
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