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About the journal

ISSN (Print): XXXX-XXXX

ISSN (Online): 3008-0711

Abbreviation: JMSR

Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope

45%%

Acceptance Rate

10 days

Time to first decision

30 days

Review time

25 days

Acceptance to publication

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Latest Published Articles

Research Article

Effectiveness of Virtual Education on Academic Performance in Management Institutions of Delhi NCR: Lessons from COVID-19

Girish Kumar Bhasin ,

...

Dr. Manisha Gupta

Published: 26/02/2026

Research Article

Institutional Alignment with Saint Chavara’s Educational Vision and Its Impact on Women’s Leadership Development and Career Aspirations in Madhya Pradesh

Dr. Anubhuti Sharma ,

Dr. Sr. Alice Thomas

Published: 26/02/2026

Research Article

Sentiment Analysis of Regional Political Discourse in Indian Languages: Evidence from Bihar Assembly Election 2025

Swati Arya ,

...

Dr. Amit Agarwal

Published: 26/02/2026

Research Article

An Empirical Study on Continuous Medical Education and Its Influence on Evidence-Based Clinical Practices among Paramedical Staff

Kiran Kumar Yamalakonda ,

Dr. Vijetha Jadda

Published: 26/02/2026

Research Article

Ind As & Igaap for Defining Solvency Based Indicators - A Study of Select it Companies in India

Sovan Das ,

...

Dr. Surajit Das

Published: 26/02/2026

Research Article

Development of an Edge AI Based Embedded System for Appliance Level Energy Monitoring and management for Smart City- Homes

Banushri A,

...

Vairavel Madeshwaren

Published: 25/02/2026

Research Article

Role of Micro-, Small and Medium-Sized Enterprises (MSMES) in Achieving Sustainable Development Goals

Mohammad Aamir Abidi ,

Dr. Lovely Srivastava

Published: 18/02/2026

Research Article

Women’s Empowerment -Where is she?

Vijaya Hake ,

...

Priyanka Gokhale

Published: 08/02/2026

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Research Article

The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception

Dr. Jayati Gupta,

...

Ms. Padmashree . P

Published: 15/05/2025

Research Article

Mandatory ESG Reporting in India: Legal Obligations and Management Strategies

Dr. Monica Kharola,

...

Dr. Surya Saxena

Published: 19/03/2025

Research Article

Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review

Dr. Rashmi Chaudhary ,

...

Ankur Bhamu

Published: 09/08/2025

Research Article

Evaluating the Effectiveness of Influencer Marketing in Niche Markets

Chaitanya Koneti,

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K. Maddulety

Published: 07/07/2025

Research Article

Personalization vs. Privacy: Marketing Strategies in the Digital Age

Dr. Rohit Kumar Vishwakarma,

...

Ms. Shivangi Yadav

Published: 13/07/2025

Research Article

Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading

Pooja Yadav,

Jagat Narayan Giri

Published: 05/04/2025

Research Article

Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies

Ms. Nidhi Sharma ,

...

Dr. Anubha Vashisht

Published: 20/05/2025

Research Article

Global Supply Chain Shocks and Trade Resilience: A Review Post-Covid and Ukraine Crisis

Vagish Mishra,

...

Kaveri Khound

Published: 25/07/2025

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Journal of Marketing & Social Research

Open Access

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