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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Demystifying AI Hype and Skepticism in Business: A Practical Guide for Indian Entrepreneurs to Understand, Adapt, and Implement Sustainable AI Models
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Published: 20/05/2026
Research Article
Women Entrepreneurship and Ambidextrous Approach: An Analytical study of Right-Handed and Left-Handed Lead Self-Help Groups in Uttarakhand
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Published: 20/05/2026
Research Article
Digital Transformative Practices in Product and Pricing Strategies: An Impact on Sustainable Consumer Buying Behaviour in The Fmcg Sector – Insights from Jeyyam Global Foods, Salem
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Published: 14/05/2026
Research Article
Determinants of Financial Performance Evaluation for Msmes with Reference to Manufacturing Sector in India
Published: 11/05/2026
Research Article
Resilient and Efficient Healthcare Supply Chains: A Strategic Optimization Framework
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Published: 08/05/2026
Research Article
Technological Transformation in Hospital Management: An Analytical Study of Operational Efficiency, Administrative Effectiveness, and Financial Performance
Published: 24/04/2026
Research Article
Electrifying Urban Transport: A Study on Tamilnadu Government’s Sustainable Bus Initiative in Chennai
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Published: 18/04/2026
Research Article
Assessing Traffic Problems in Chennai: Fuel Consumption and User Perceptions Among Two-Wheeler Riders
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Published: 18/04/2026
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The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
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Published: 15/05/2025
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Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
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Published: 09/08/2025
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Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
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Published: 19/03/2025
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Personalization vs. Privacy: Marketing Strategies in the Digital Age
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Published: 13/07/2025
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Evaluating the Effectiveness of Influencer Marketing in Niche Markets
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Published: 07/07/2025
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Mondelez International: Countering Supply Chain Disruption.
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Published: 15/05/2025
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Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
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Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
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Published: 20/05/2025
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