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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Leadership for the Future: The Impact of Transformational Leadership on Innovation and Employee Effectiveness in the Digital Age
Sarika Sharma , 
...
Dr Shivani Agarwal
Published: 08/11/2025
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Research Article
Linking Employee Engagement with Organizational Productivity in Hybrid Workplaces
Ms. Anuradha , 
...
Dr Anjali Gupta
Published: 08/11/2025
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Research Article
Digital Transformation as A Catalyst for Business Model Innovation: Balancing Challenges and Opportunities
Dr Praveen Kumar Gandra , 
...
Dr S Radha Krishnan
Published: 06/11/2025
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Research Article
Neuromarketing Insights for Predicting Consumer Purchase Intent
A. Iyappan , 
...
Dr J. Rajalakshmi
Published: 06/11/2025
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Research Article
A Study Using Garrett Ranking Approach in The City of Kolkata on The Ranking of Select Fashion and Lifestyle Retail Outlets & Factors Shaping Customer Perception Pertaining to The Effectiveness of Fashion & Lifestyle Retail Outlets.
Dr Kallol Saha
Published: 06/11/2025
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Research Article
Rethinking Quality Signals: How Service Quality Components Shape Image, Value, and Alumni Loyalty in Indian B-Schools
Kusuma Bathula , 
Dr P. Umamaheswari Devi
Published: 06/11/2025
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Research Article
The Rise of Fractional Employment: An Empirical Analysis of HR Challenges in Managing Part-Time Experts in Tech Startups
Ravikumar Gandamala , 
...
Y. Arun Kumar
Published: 06/11/2025
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Research Article
Harnessing Artificial Intelligence for Smart Learning: An Empirical Study on Student Academic Performance
Dr Girish V , 
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Prakash H V
Published: 03/11/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
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Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
...
K. Maddulety
Published: 07/07/2025
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Research Article
Packaging as a Strategic Communication Tool: Influencing Consumer Perception in Processed Food Markets
Neha Kukreja, 
Pavan. C. Patil
Published: 21/04/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
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Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Journal of Marketing & Social Research
Open Access
© Copyright Asian Society of Management & Marketing Research (ASMMR)