This study investigates the clothing purchase preferences of women using social commerce platforms, with a focus on Indian women associated with the business group on WhatsApp. Given the rapid digital transformation in retail, the research examines consumer behavior, preferences for different types of clothing, brand considerations, and motivational factors in social commerce. A survey conducted with 101 women revealed key preferences for ethnic wear, flexible attitudes toward branding, and a strong inclination toward unique designs and discounts. Statistical analyses highlight patterns in frequency of purchases and preferred materials, providing actionable insights for social commerce and similar businesses to enhance customer engagement and satisfaction. This study contributes to understanding consumer decision-making in social commerce and offers strategies for targeting women in the online retail space.