The present-day markets are highly competitive. Every company attempts to provide advanced and unique features in their Motor Cars to attract and retain customers. Apart from providing advanced technological features in motor vehicles, building goodwill and brand loyalty for the organization is also being seen as a strategy to increase the market share.

In this direction, companies are adopting the corporate social responsibility route to build up their goodwill and create brand loyalty. So, it becomes pertinent to study whether Automobile consumers are aware of the concept of CSR and the initiatives of the automobile companies in this direction and whether the CSR initiatives influence brand loyalty, brand image and perceived quality in the Automobile Industry in the National Capital Region. The objective of this study through structural equation modelling is to evaluate the CSR initiative’s role in Brand Loyalty in the Automotive Sector. To examine the relationship between CSR perception and brand loyalty, the research study was undertaken with a structured questionnaire with special reference to India's automobile sector in NCR. The results show a nuanced understanding of the relationships among Brand Awareness, Perceived Quality, Brand Image, Brand Loyalty, and CSR perception. The model reveals that while Brand Awareness has a direct impact on quality perceptions and brand image, its effect on loyalty is primarily mediated through these constructs. Furthermore, CSR perception plays a critical role in shaping consumers’ Brand Loyalty. This study helps the managers of Automobile industries to aim at CSR to enhance Brand Loyalty and increase awareness of CSR through publicizing.