Contents
pdf Download PDF pdf Download XML
2596 Views
382 Downloads
Share this article
Original Article | Volume 2 Issue 1 (Jan-Feb, 2025) | Pages 22 - 31
Determinants of Fomo Among Genz and Its Coping Strategies
 ,
 ,
1
Assistant Professor, STRM, Kalinga Institute of Social Science (Deemed to be University), Bhubaneswar
Under a Creative Commons license
Open Access
Abstract

The Fear of Missing Out (FoMO) has emerged as a significant psychological phenomenon exacerbated by the pervasive use of social media among Generation Z (GenZ). This study explores the contributing factors to FoMO development and its coping strategies for GenZ. A mixed-method approach combined primary data collection through a validated questionnaire with secondary data from relevant literature. Statistical analyses, including factor analysis and reliability tests, were conducted on responses from 380 participants to identify key factors influencing FoMO. Results revealed five primary factors: Psychological Pressure, Social Self-Efficacy, Mediocre Emotions, Social Media Fatigue, and Social Media Usage, each contributing differently to the manifestation of FoMO among GenZ. The study suggests several coping mechanisms, including growing in self-awareness, reducing social media use, cultivating meaningful relationships, practicing appreciation, and accepting the joy of missing out (JOMO). By balancing online and physical encounters, these tactics seek to encourage a more positive digital lifestyle for Gen Z wellbeing.

Keywords
Recommended Articles
Research Article
The Role of Artificial Intelligence on Customer Decision Management: A Behavioural Perspective
Published: 01/08/2026
Research Article
Job Satisfaction of Bank Employees in Tirupati District: A Comparative Study of Public and Private Sector Banks
...
Published: 24/07/2026
Research Article
Impact of Brand Loyalty on Consumer Purchase Behaviour in Rural Area of Karwar
Published: 23/07/2026
Research Article
The Impact of Sustainable Labeling on Snack Product Purchase Intention and Brand Trust
Published: 25/07/2026
© Copyright Asian Society of Management & Marketing Research (ASMMR)