Marketing strategies together with their practices experience significant changes because of the accelerated development of artificial intelligence (AI). The market has embraced three key AI technologies including data analytics, natural language processing and machine learning to reengineer the customer relationship and service customization procedures. This paper follows AI marketing evolution through computer science stages leading to its present usage as analysis for human behavior studies and social sciences. The introduction of AI in the marketing field boosts both operational effectiveness and leads to better understanding of customer behavior and delivers enhanced social engagements. The paper examines new advancements and interdisciplinary modeling methods which describe AI marketing applications while evaluating its immediate and projected impact on marketing domains.