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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
A Case Study in Telangana State: the Role of Digital Marketing in Creating New EntrepreneurS
Dr. Kasaram Manasa
Published: 24/10/2025
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Research Article
AI Adoption in HR: Resistance, Readiness, and the Role of Change Management
Dr M Priyanghaa
Published: 23/10/2025
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Research Article
Agentic AI for Next-Generation Insurance Platforms: Autonomous Decision-Making in Claims and Policy Servicing
Keerthi Amistapuram
Published: 19/10/2025
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Research Article
Bridging Science and Practice: The Role of Evidence-Based Medicine in Clinical Decision Making
Rajaprabakaran Rajendran , 
S Yavana Rani
Published: 17/10/2025
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Research Article
Decentralized Finance (DeFi) and the Future of Global Banking Systems
Dr Sonali Suresh Shrotri
Published: 17/10/2025
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Research Article
PR Unmasked: How Consumer Skepticism Fuels the De-Influencing Trend on Social Media
Ms. Tanya Bhutani
Published: 17/10/2025
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Research Article
Budgetary Practices and Social Spending: Analyzing the Role of Public Finance in Achieving Sustainable Development Goals (SDGs)
Dr Sonia Kumar , 
Prof. Fatima Kaniz Sayed
Published: 16/10/2025
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Research Article
Empowering Citizens through Technology- the Impact of the Digital India Programme on Financial Inclusion in Karnataka
Dr Girish V. , 
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Sunil N
Published: 13/10/2025
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Most Read
Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
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Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Packaging as a Strategic Communication Tool: Influencing Consumer Perception in Processed Food Markets
Neha Kukreja, 
Pavan. C. Patil
Published: 21/04/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
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Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
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K. Maddulety
Published: 07/07/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
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Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
The Role of Artificial Intelligence in Financial Decision-Making
Dr. M. Kavitha, 
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Dr. Sapna Sugandha
Published: 21/03/2025
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Journal of Marketing & Social Research
Open Access
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