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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
The Evolution of Management Practices in the Digital Age
Dr. M. Umarani, 
Dr. S. Sujay Karthick
Published: 26/08/2025
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Research Article
Transforming Rural Banking in India through Electronic Customer Relationship Management (E-CRM): A Strategic Perspective
Md Wadood Alam, 
...
Md Rashid Farooqi
Published: 26/08/2025
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Research Article
Marketing to the Meme Natives: Decoding Advertising Preferences of Generation Alpha
Dr. Abhishika Sharma
Published: 25/08/2025
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Research Article
Cinematic Depiction of Lord Ram in Bollywood Films
Raghunath Singh , 
...
Prof. Amitabh Srivastava
Published: 25/08/2025
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Research Article
Artificial Intelligence in Digital Marketing: Enhancing Brand Equity and Performance in India’s Real Estate Sector
Mohit Agarwal, 
Dr Nikita Singhal
Published: 23/08/2025
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Research Article
Cultural and Diversity Management as a Competitive Advantage in Multinational Corporations
Ms. Jyoti Yadav , 
...
Dr. Vandana Singh
Published: 22/08/2025
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Research Article
The Role of Digitalization and Artificial Intelligence in Arbitration: Issues and Challenges
Vaasawa Sharma
Published: 21/08/2025
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Research Article
Antecedents of Financially Sustainable Retirement – A Literature Review
Dr. Maya Hande , 
Dr. Vijetha Shetty
Published: 20/08/2025
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Most Read
Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
The Role of Artificial Intelligence in Financial Decision-Making
Dr. M. Kavitha, 
...
Dr. Sapna Sugandha
Published: 21/03/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Study of Impact of Emotional intelligence on Employee Performance
Jai Bhagwan, 
Anupama
Published: 30/03/2025
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Research Article
Packaging as a Strategic Communication Tool: Influencing Consumer Perception in Processed Food Markets
Neha Kukreja, 
Pavan. C. Patil
Published: 21/04/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
...
Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Breaking Barriers: A Study on the Rise of Women Entrepreneurs in India
Ankita , 
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Diksha Mishra
Published: 09/05/2025
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Journal of Marketing & Social Research
Open Access
© Copyright Asian Society of Management & Marketing Research (ASMMR)