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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Influence of Social Media Sustainability Narratives on Consumer Purchase Intentions for Organic Apparel in Urban India
Poonam Joshi , 
Dr Lalit Kumar Yadav
Published: 15/11/2025
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Research Article
From Copyright to Culture: Fair Use Doctrine's Influence on Creative Labor and Content Diversity in the Digital Age
Rashi Makhija , 
...
Praneeta Jha
Published: 15/11/2025
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Research Article
Ethical Leadership as a Buffer Between Organizational Politics and Employee Turnover Intentions: Evidence from the Uttar Pradesh IT Sector.
Ms. Ekta , 
Dr Lalit Kumar Yadav
Published: 15/11/2025
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Research Article
Mobile Payment Ecosystems and Financial Inclusion: The Role of Facilitating Conditions and Institutional Support for the Elderly Population in Uttar Pradesh
Ms. Vijeta , 
Dr Lalit Kumar Yadav
Published: 15/11/2025
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Research Article
Understanding Consumer Behaviour through the Perspective of Gendered Service Provision in Banking Institutions
Dr Srinivas H N , 
...
Pushpa Shree R
Published: 14/11/2025
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Research Article
Redefining Tradition: The Role of Digital Art and Artificial Intelligence in Contemporary Artistic Practices
Vipin Sharma , 
Dr Dhruv Sabharwal
Published: 12/11/2025
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Research Article
Strategic Approaches for Improving Customer Relationships in the Restaurant Industry: A Study on Consumer Perceptions in Haryana
Ms. Latasha , 
Dr Pooja Gupta
Published: 11/11/2025
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Research Article
A Study on the Impact of Online Platforms on the Sales and Distribution of Textiles and Apparel in Bengaluru.
Dr Kavitha Yadav S K , 
Dr Dakshayini B S
Published: 11/11/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
...
Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
...
K. Maddulety
Published: 07/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Packaging as a Strategic Communication Tool: Influencing Consumer Perception in Processed Food Markets
Neha Kukreja, 
Pavan. C. Patil
Published: 21/04/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
...
Ankur Bhamu
Published: 09/08/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
...
Dr. Anubha Vashisht
Published: 20/05/2025
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Journal of Marketing & Social Research
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