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About the journal

ISSN (Print): XXXX-XXXX

ISSN (Online): 3008-0711

Abbreviation: JMSR

Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope

45%%

Acceptance Rate

10 days

Time to first decision

30 days

Review time

25 days

Acceptance to publication

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Latest Published Articles

Research Article

Impact of Environmental, Social and Governance (ESG) Disclosures on the Financial Outcomes of IT Firms in India, the United States, and Japan

Charan Raj H ,

...

Sunil G E

Published: 16/12/2025

Research Article

Consumer Buying Behaviour for Durable Goods on Digital Platforms: A Pilot Study

Ms. Shrutika Mukhija ,

Dr Narinder Tanwar

Published: 16/12/2025

Research Article

Residential Real Estate in India 2024: Assessing Market Growth, Buyer Demand, and Regional Variations

Shreya Chopra ,

Dr. Teena

Published: 16/12/2025

Research Article

Influence of Social Media Influencers on Consumer Buying Behavior

Dr. Monica Singh ,

...

Anuj Chouhan

Published: 16/12/2025

Research Article

Farmers’ Rights, Market Access, and Social Justice: An Analysis of India’s Plant Variety Protection Regime

Sourabh Batar ,

Prof. (Dr.) Harbansh Dixit

Published: 16/12/2025

Research Article

Sector-Wise Analysis of Fair Value Disclosure Practices Under IND AS 113: Evidence from Nifty 50 Companies in India

Sunil G E ,

...

Pavithra H B

Published: 16/12/2025

Research Article

Understanding the CRM Retention Mechanism: An Integrated Mediation–Moderation Examination of Customer Experience, Satisfaction and Loyalty

Mrs. Lekha R ,

Mahesh Kumar K R

Published: 15/12/2025

Research Article

Women’s Political Awakening through Silence and Resistance: A Study of Jaya and Leela in Manjula Padmanabhan’s Harvest and Lights Out

Meenal Bais ,

Sanjay Kumar Singh

Published: 09/12/2025

Most Read

Research Article

The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception

Dr. Jayati Gupta,

...

Ms. Padmashree . P

Published: 15/05/2025

Research Article

Mandatory ESG Reporting in India: Legal Obligations and Management Strategies

Dr. Monica Kharola,

...

Dr. Surya Saxena

Published: 19/03/2025

Research Article

Evaluating the Effectiveness of Influencer Marketing in Niche Markets

Chaitanya Koneti,

...

K. Maddulety

Published: 07/07/2025

Research Article

Personalization vs. Privacy: Marketing Strategies in the Digital Age

Dr. Rohit Kumar Vishwakarma,

...

Ms. Shivangi Yadav

Published: 13/07/2025

Research Article

Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading

Pooja Yadav,

Jagat Narayan Giri

Published: 05/04/2025

Research Article

Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review

Dr. Rashmi Chaudhary ,

...

Ankur Bhamu

Published: 09/08/2025

Research Article

Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies

Ms. Nidhi Sharma ,

...

Dr. Anubha Vashisht

Published: 20/05/2025

Research Article

Packaging as a Strategic Communication Tool: Influencing Consumer Perception in Processed Food Markets

Neha Kukreja,

Pavan. C. Patil

Published: 21/04/2025

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Journal of Marketing & Social Research

Open Access

© Copyright Asian Society of Management & Marketing Research (ASMMR)