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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Emotionally Driven Coping and Communal Responses to Skincare Product Dissatisfaction: A Cultural Perspective
Nuzhatul Abrar Siddiqua, 
...
Dinesh Nilkant
Published: 27/11/2025
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Research Article
Influence of AI-Generated Influencer Content on Brand Trust and Authenticity Perceptions
Fatema Juzer Ujjainwala
Published: 22/11/2025
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Research Article
Exploring the sustainability of firms in Global Value Chains: A Bibliometric Review of SME Participation, Challenges, and Opportunities
Payal Adlakha , 
...
Prakash Singh
Published: 20/11/2025
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Research Article
The Legitimacy Premium: How Mandatory ESG Disclosure Laws Reshape Brand Perception and Consumer Trust
Deepshikha , 
...
Sourabh Batar
Published: 20/11/2025
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Research Article
Anchoring Employees: Addressing Turnover Intention using Internal Corporate Social Responsibility
Akanksha Rawat , 
Prof. H. C Purohit
Published: 20/11/2025
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Research Article
The Study of Awareness of Crypto Currencies in Gujarat
Dr Pruthvirajsinh N. Rathod
Published: 20/11/2025
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Research Article
A Study on Measuring Effect of Training on Job Involvement at Workplace, Employee Absenteeism Rate and Job Satisfaction of Employees with Reference to Selected Public Sector Banks of Surat City.
Dr Mehul Ganjawala , 
...
Dr Rohan Patel
Published: 18/11/2025
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Research Article
Examining the Impact Media Marketing Activities: the Mediating Role of Brand Trust, Perceived Value, and Customer Engagement.
Prof. Madan Gowda K J , 
Dr Anand Shankar Raja M
Published: 18/11/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
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K. Maddulety
Published: 07/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
...
Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
...
Ankur Bhamu
Published: 09/08/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
...
Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Packaging as a Strategic Communication Tool: Influencing Consumer Perception in Processed Food Markets
Neha Kukreja, 
Pavan. C. Patil
Published: 21/04/2025
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Journal of Marketing & Social Research
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