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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Strategic Drivers of Sustainable Marketing: The Influence of Advertising and Social Media on Consumer Choices in Rajasthan – An Empirical Study
Afsar Ali , 
...
Sadhana Mandloi
Published: 07/08/2025
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Research Article
Exploring Robo-advisory Research Landscape using Scopus Database: Query Formulation for Information Retrieval and Bibliometric Analysis
Dr. Neha Gulati, 
Ms. Payal Gupta
Published: 06/08/2025
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Research Article
Metaverse Minds: Unravelling Cognitive Dissonance in Virtual Experiences
Dr Subbulakshmi Somu , 
...
Dr. D. Vigneshwaran
Published: 06/08/2025
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Research Article
Understanding the Role of Forensic Accounting Techniques in Fraud Examination: A Study on Knowledge Gaps and Practical Applications
Ms. Hasina Habib Panwar
Published: 06/08/2025
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Research Article
Exploring OCB in Academic Contexts: Insights from a Narrative Review
Shwetha BV , 
Dr. Sharmila Ashraf
Published: 06/08/2025
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Research Article
The Impact of Locus of Control on Individual Performance for Shopfloor Employees in Manufacturing Industry.
Rishal B. Gadakh, 
Dr. Vrushali Shitole
Published: 04/08/2025
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Research Article
Mapping Neuromarketing in India: A Bibliometric and Network Analysis of Research Trends, Drivers, and Implementation Challenges
Azza Ayyub Siddiqui, 
Prof. Saiyed. Wajid Ali
Published: 04/08/2025
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Research Article
A Conceptual Study on the Impact of Experiential Marketing on Millennial Consumer Loyalty
Dr. Saurabh Trivedi , 
...
Mr. Sanjay Nautiyal
Published: 04/08/2025
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Most Read
Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
The Role of Artificial Intelligence in Financial Decision-Making
Dr. M. Kavitha, 
...
Dr. Sapna Sugandha
Published: 21/03/2025
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Research Article
Study of Impact of Emotional intelligence on Employee Performance
Jai Bhagwan, 
Anupama
Published: 30/03/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Review Article
Social Media Management Tools for Customer Service: A Review
Vyankatesh Adke, 
...
Muniza Askari
Published: 02/12/2024
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Research Article
Breaking Barriers: A Study on the Rise of Women Entrepreneurs in India
Ankita , 
...
Diksha Mishra
Published: 09/05/2025
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Review Article
The Strategic Role of Mergers and Acquisitions in Corporate Expansion – A Case Study of Starbucks and Teavana
Pallavi Rallan, 
...
Kriti Baid
Published: 21/03/2025
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Journal of Marketing & Social Research
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