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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

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45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Beyond Celebrity Endorsements: The Growing Influence of Non-celebrity Social Media Influencers on Consumer Purchase Decisions
Ms. Akansha Singh , 
Dr. M.D. Ciddikie
Published: 07/01/2026
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Research Article
Indian Evidence of the Economic Consequences of ESG Implementation
CA Ritu Dange , 
Dr. Gauri Prabhu
Published: 07/01/2026
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Research Article
Green Branding and Gen Z: Shaping Sustainable Purchasing Decisions
Dr. Dharna Shukla , 
...
Dr. Chef Sandeep Kumar Singh
Published: 07/01/2026
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Research Article
From Data Analytics to Managerial Action: A Management Science Framework for AI-Based Process Optimization
Dr. Pushpalata S. Patil , 
...
Dr. Prabha Singh
Published: 07/01/2026
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Research Article
Youngsters’ Perceptions of OTT Platforms: An SPSS-Based Multidimensional Scaling (MDS) Study
Dr. Himanshu Matta , 
...
Mr. Puneet Chawla
Published: 07/01/2026
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Research Article
A Study on the Relationship Among Bank Profitability, Asset Quality, and Income Diversification: Reference to Indian Banks
Muneendra Kayam , 
C. Bhupathi
Published: 28/12/2025
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Research Article
Psychological Capital and Sustainable Employee Performance in Hospitality: The Mediating Role of Well-Being and the Moderating Role of Digital-Hybrid Work
Shivani Peer , 
Dr. Harold Andrew Patrick
Published: 28/12/2025
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Research Article
Rising Trends and Springing up Challenges of Augmented Reality – A Comprehensive Study with Special Focus on Tourism Industry
Anzar Mehmood Bhatti , 
Md. Rashid Farooqi
Published: 28/12/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
...
K. Maddulety
Published: 07/07/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
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Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
...
Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Global Supply Chain Shocks and Trade Resilience: A Review Post-Covid and Ukraine Crisis
Vagish Mishra, 
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Kaveri Khound
Published: 25/07/2025
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Journal of Marketing & Social Research
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