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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Emotional Branding in the Age of Artificial Intelligence: Navigating Consumer Trust and Authenticity
Dr. Gracy Dsouza , 
Dr. Rupa Vishal Shah
Published: 17/09/2025
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Research Article
Political Leaders’ Opinions on Gender Empowerment in Nepal
Ms. Urmila Aryal , 
Dr. B. S. Bhatia
Published: 17/09/2025
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Research Article
The Pervasive Influence of Social Media on Consumer Awareness of Cloud Kitchens
Ms. Farisa Sultana , 
...
Dr Nuzhat Maheen
Published: 15/09/2025
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Research Article
A Study on Invoice Management System Using P2p Vim: A Case Study of a Select Company
Dr. N Sree Rajani , 
...
Ms. S. Naga Sumanaswini
Published: 13/09/2025
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Research Article
The Influence of Social Media Strategies on Employer Branding and Talent Attraction in Higher Educational Institutions in the Digital Era
Anjali Sharma , 
...
Ankita Kapoor
Published: 13/09/2025
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Research Article
Innovating Marketing Strategies with Generative AI: The MARK-GEN Framework and Its Implementation
Dr Ankit Garg , 
...
Ashish Kumar
Published: 13/09/2025
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Research Article
The Role of Inflation in Shaping Pricing Models of Indian Industries
CA Abhishek Shah , 
Dr Deepa Vyas
Published: 10/09/2025
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Research Article
The Impact of Consumer Perception Towards Virtual Reality (Try-on) Features in Online Clothing Platforms – A Detailed Review Between E-Commerce and V-Commerce
Ekta Jain , 
Dr. Preeti Chhabra
Published: 09/09/2025
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Most Read
Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
The Role of Artificial Intelligence in Financial Decision-Making
Dr. M. Kavitha, 
...
Dr. Sapna Sugandha
Published: 21/03/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Packaging as a Strategic Communication Tool: Influencing Consumer Perception in Processed Food Markets
Neha Kukreja, 
Pavan. C. Patil
Published: 21/04/2025
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Research Article
Study of Impact of Emotional intelligence on Employee Performance
Jai Bhagwan, 
Anupama
Published: 30/03/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
...
Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
...
Ms. Shivangi Yadav
Published: 13/07/2025
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Journal of Marketing & Social Research
Open Access
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