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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Integrated Reporting: Theoretical Framework and Literature Review
Dr. Mukesh Kumar Meena , 
...
Rajendra Kumar
Published: 27/01/2026
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Research Article
The Digital Detective: How AI is Changing the Face of Crime Fighting and Civil Liberties
Parul Gupta , 
Dr. Krishna Mohan Malviya
Published: 23/01/2026
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Research Article
A Study on Innovative Policy Approaches to Optimize Teacher Moonlighting and Retention
Ms. Namarta , 
Dr. Brijesh Awasthi
Published: 21/01/2026
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Research Article
Neuro-Marketing in the Digital Era: A Review of Neurological and Behavioral Insights in Consumer Decision-Making
Dr. Samir Sarkar , 
Dr Neetu Sharma
Published: 17/01/2026
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Research Article
The Impact of Media on Investor Sentiments and Purchase Behavior
Dr. Priyanka Malhotra , 
...
Dr. Simran Kaur
Published: 17/01/2026
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Research Article
New Age Leadership Competencies in the Digital Era: A Review of Frameworks, Challenges, and Hr Imperatives
Shweta Sikroria
Published: 17/01/2026
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Research Article
Opening Pandora’s Box: Analysing the Perspective of Law Students towards Sexual Assault in Online Gaming
Dr Sonali Sharma , 
Dr Priya Bhatnagar
Published: 17/01/2026
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Research Article
An Analytical Study on the Relationship Between Advertising and Celebrity Endorsement
Deepak Tyagi , 
Dr. Manoj Aggarwal
Published: 17/01/2026
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
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Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
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K. Maddulety
Published: 07/07/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
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Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
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Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Global Supply Chain Shocks and Trade Resilience: A Review Post-Covid and Ukraine Crisis
Vagish Mishra, 
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Kaveri Khound
Published: 25/07/2025
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Journal of Marketing & Social Research
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© Copyright Asian Society of Management & Marketing Research (ASMMR)