Aim

The aim of the Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and policymakers to address key challenges and opportunities in marketing and social research. The journal seeks to be a leading platform for the dissemination of innovative ideas, cutting-edge research findings, and evidence-based practices that enhance the effectiveness and impact of marketing strategies, social interventions, and policy initiatives.

Scope

The Journal of Marketing & Social Research (JMSR) covers a broad range of topics related to marketing and social research, including but not limited to:

1. Marketing Strategy and Management: Research on strategic planning, market analysis, brand management, product development, pricing strategies, distribution channels, and marketing performance measurement.
2. Consumer Behavior and Decision Making: Studies on consumer motivations, attitudes, perceptions, preferences, decision-making processes, and the impact of marketing stimuli on consumer behavior.
3. Market Research and Analytics: Articles on research methodologies, data collection techniques, sampling methods, survey design, experimental research, qualitative research, and quantitative analysis in marketing research.
4. Social Marketing and Public Health Communication: Research on the application of marketing principles and techniques to promote behavior change, encourage healthy lifestyles, address social issues, and advance public health objectives.
5. Digital Marketing and Social Media: Studies on the use of digital technologies, social media platforms, online communities, mobile apps, and e-commerce platforms for marketing communication, customer engagement, and brand building.
6. Marketing Ethics and Corporate Social Responsibility: Articles on ethical issues in marketing practices, corporate social responsibility initiatives, sustainability strategies, and socially responsible marketing campaigns.
7. Market Segmentation and Targeting: Research on identifying and analyzing market segments, segmenting consumers based on demographic, psychographic, behavioral, and geographic characteristics, and targeting specific market segments with tailored marketing strategies.
8. International Marketing and Cross-Cultural Research: Studies on marketing strategies in international markets, cross-cultural consumer behavior, global branding, adaptation vs. standardization of marketing practices, and entry strategies for foreign markets.
9. Social Research Methods and Applications: Articles on social science research methodologies, experimental designs, survey research, case studies, content analysis, ethnography, and mixed-method approaches in social research.
10. Policy Analysis and Program Evaluation: Research on policy analysis, program evaluation, impact assessment, cost-benefit analysis, and outcome measurement in the context of social interventions, public policies, and development programs.