Contents
pdf Download PDF pdf Download XML
454 Views
128 Downloads
Share this article
Original Article | Volume 2 Issue 1 (Jan-Feb, 2025) | Pages 233 - 239
Evaluating Digital Payment Ecosystems and Cash Dependency: A Regional Perspective On India's Atm and Card Transaction Dynamics
 ,
 ,
 ,
1
Assistant Professor, Christ Academy Institute for Advanced Studies, Bangalore and Research Scholar, University of Mysore.
2
Associate Professor, Christ Academy Institute for Advanced Studies, Bangalore
Under a Creative Commons license
Open Access
Abstract

The transition from a cash-dependent economy to a digitally empowered payment ecosystem is a critical aspect of India’s financial inclusion journey. This research explores the influence of ATM and card payment infrastructure on reducing cash dependency in India. It evaluates how the expansion of digital payment tools fosters a shift towards digital transactions. The study investigates the density of ATMs and card payment terminals as determinants of digital payment adoption, aiming to assess their collective impact on cash reliance. Quantitative methods including path coefficient analysis and bootstrapping techniques were used to verify the robustness of the model. This study reveals that the ATM infrastructure provides a useful service for reducing cash dependency, while the Cash Transaction Framework optimistically steers the virtual payment organization. However, the mediation evaluation shows that the digital payment system does not significantly interfere with the relationship between infrastructure and cash dependency. The results underline the importance of strong foundations to accelerate the adoption of digital payments. In addition, the study recommends that action and technological elements affecting virtual remittance acceptance be intensified to increase financial involvement and move towards a less cash-dependent economy.

Keywords
Recommended Articles
Research Article
Rethinking Quality Signals: How Service Quality Components Shape Image, Value, and Alumni Loyalty in Indian B-Schools
Published: 06/11/2025
Research Article
A Study Using Garrett Ranking Approach in The City of Kolkata on The Ranking of Select Fashion and Lifestyle Retail Outlets & Factors Shaping Customer Perception Pertaining to The Effectiveness of Fashion & Lifestyle Retail Outlets.
Published: 06/11/2025
Research Article
The Rise of Fractional Employment: An Empirical Analysis of HR Challenges in Managing Part-Time Experts in Tech Startups
...
Published: 06/11/2025
Research Article
How Big Data is Predicting Pricing Strategy in Emerging Markets?
...
Published: 30/10/2025
© Copyright Asian Society of Management & Marketing Research (ASMMR)