In the digital era, social media and digital marketing have emerged as crucial tools for business growth, particularly for women entrepreneurs. This study explores the impact of social media engagement and digital marketing strategies on the business success of women entrepreneurs, examining both opportunities and challenges in adopting digital tools. A quantitative research design was employed, with data collected from 200 women entrepreneurs across diverse industries through a structured questionnaire. The survey assessed social media usage, marketing strategies, business growth, and barriers to digital adoption. The data was analyzed using descriptive statistics, correlation analysis, and regression analysis to determine the relationship between digital marketing and business performance.

The results revealed that 67% of respondents experienced an increase in customer base, and 65% reported revenue growth after adopting digital marketing. Instagram and Facebook were the most preferred platforms, while budget constraints (60%), algorithm changes (58%), and cybersecurity concerns (45%) were identified as major challenges.

The study concludes that social media plays a pivotal role in empowering women entrepreneurs, but barriers such as financial limitations, lack of digital literacy, and unpredictable platform algorithms must be addressed. The findings suggest that digital literacy training, financial grants, mentorship programs, and improved platform transparency can enhance the effectiveness of digital marketing for women-led businesses. Future research should explore industry-specific digital marketing challenges and evaluate long-term impacts on business sustainability.