E-vehicle market expansion results from identical forces which include environmental concerns together with government incentives and advancing technology. E-vehicle consumer adoption rates stay low because of three main obstacles including expensive prices and restricted charging facilities and battery running out easily. Personalized digital marketing through preference-based content delivery presents itself as a substantial answer for affecting user awareness and purchase choices under these conditions. A new piece of research investigates the influence of personalized digital advertising campaigns on EV consumer conduct for both informing and answering questions and prompting buying behavior. The challenge exists because we lack comprehensive research on how personalized marketing can resolve particular barriers that prevent EV adoption from progressing. Research into how digital marketing affects consumer choices in the E-vehicle marketplace remains underdeveloped in academic circles. This research investigates the way personalized digital marketing shapes E-vehicle consumer perceptions and purchase intentions by studying its effects. A structured questionnaire form was administered to 148 respondents while utilizing quantitative research methods. The analysis relies on the Structural Equation Modeling (SEM) approach implemented in JASP software to evaluate connections between personalized digital marketing, consumer awareness behavior and purchase decisions. Research results show a direct positive connection exists between custom marketing approaches and consumer choices because specific marketing efforts help people overcome their hesitation about adopting environmentally friendly vehi The research results will guide E-vehicle marketers to produce customized digital marketing plans which confront individual roadway vehicle user needs and interests to boost the uptake of eco-friendly transportation solutions.