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Research Article | Volume: 1 Issue: 1 (July-Dec, 2024) | Pages 1 - 3
Digital Transformation in Marketing: Impacts on Consumer Behavior and Social Dynamics
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 ,
1
Director, iARCON International LLP,India
2
B. Com Student, Lovely Professional University, Jalandhar, Punjab India
3
MBA Student, Sunstone Eduversity, Gurgaon, Haryana India
Under a Creative Commons license
Open Access
Received
March 10, 2024
Revised
May 21, 2024
Accepted
June 25, 2024
Published
July 1, 2024
Abstract

The advent of digital technologies has revolutionized the marketing landscape, fundamentally altering how businesses engage with consumers. This paper explores the impact of digital transformation in marketing on consumer behavior and social dynamics. By examining various digital marketing strategies and their effects on consumer engagement, purchasing decisions, and social interactions, this study aims to provide a comprehensive understanding of the evolving marketing environment. The analysis includes insights from recent research, case studies, and theoretical frameworks to highlight the profound changes brought about by digitalization in marketing.

Keywords
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