Contents
pdf Download PDF pdf Download XML
3161 Views
374 Downloads
Share this article
Research Article | Volume: 1 Issue: 1 (Jan-Dec, 2024) | Pages 1 - 7
Big Data in Language Education: Keyword Trends in YouTube’s English Learning Videos
1
Far East University, South Korea
Under a Creative Commons license
Open Access
Received
March 10, 2024
Revised
May 28, 2024
Accepted
June 25, 2024
Published
July 1, 2024
Abstract

The main goal of this paper is to analyze 120 YouTube videos in connection with English Learning. With respect to word length, it is interesting to note that the four-word expression has the highest frequency (159 tokens) and the highest proportion (0.14). A major point to note is that YouTubers think of the so-called word as an essential one for English learning. A further point to note is that topic 10 was the most widely used by YouTubers, followed by topic 2 (topic 7), topic 5, and topic 9, in that order. Talking about the frequency of 120 YouTube videos, the word English was the most widely used one, followed by video, shorts, practice (sentence, word), and learning (vocabulary), in that order. Finally, this paper argues that the words education, video, practice, word, speaking, news, class, study, vocabulary, lesson, sentence, etc. are linked to English and learning. It is concluded that these words linked to English and learning indicate essential prerequisites for English learning

Keywords
Recommended Articles
Research Article
Demystifying AI Hype and Skepticism in Business: A Practical Guide for Indian Entrepreneurs to Understand, Adapt, and Implement Sustainable AI Models
...
Published: 20/05/2026
Research Article
Women Entrepreneurship and Ambidextrous Approach: An Analytical study of Right-Handed and Left-Handed Lead Self-Help Groups in Uttarakhand
...
Published: 20/05/2026
Research Article
Digital Transformative Practices in Product and Pricing Strategies: An Impact on Sustainable Consumer Buying Behaviour in The Fmcg Sector – Insights from Jeyyam Global Foods, Salem
...
Published: 14/05/2026
Research Article
Internal Strategic Capabilities and External Industry Pressures as Determinants of Resilience in Electric Vehicle Battery Industry
Published: 28/03/2026
© Copyright Asian Society of Management & Marketing Research (ASMMR)