The welfare of the employees has recently been a fundamental concern on which organizations looking to boost its performance as well as keeping or generating competitive advantage have focused on. This is going to be a study on organizational performance and employee welfare correlation with an intermediary role of employee engagement in this process. Using the assistance of a quantitative research approach, structured questionnaires on well-being, engagement, and performance measurements participation were completed by 250 respondents, who professionals work at different industries. Finding of the hypothesized relationship was done using statistical tests, combining correlation, regression, and the mediation tests. The results showed that employee well-being had a great association with organizational performance with mediation of employee engagement. The employees with a higher proportion of well-being enjoyed increased engagement rate, which subsequently had more positive outcomes in the organization in terms of productivity, innovation and retention. The findings indicate that an individual should push the interest of employees and staff to achieve a sustainable organizational performance. One of the implications, which can be used practically, is the development of well-being programs, the promotion of work-life balance, and rolling out engagement strategies as part of organizational culture. The restrictions and prospective research are also argued in a bid to assist the scholars and practitioners in the development of this field.

The increasing diversity of the workforce has intensified the need for organizations to adopt effective Human Resource Management (HRM) practices to address diversity-related challenges. This study investigates the impact of key HRM practice dimensions on organizations’ ability to manage workforce diversity challenges. Using structural path analysis, the study examines four dimensions of HRM practices: Policy Design & Strategic Alignment, Communication & Awareness, Recruitment, Retention & Performance Systems, and Training, Support & Recognition. The findings reveal that all four dimensions exert a significant positive influence on HRM practices in facing diversity challenges at the 1% significance level. Among these, Communication & Awareness emerges as the most influential factor, followed by Recruitment, Retention & Performance Systems, Training, Support & Recognition, and Policy Design & Strategic Alignment. The study highlights the strategic importance of communication-driven and system-oriented HRM practices in fostering inclusive and diverse workplaces. The findings offer valuable insights for HR professionals and policymakers aiming to strengthen diversity management through evidence-based HRM strategies.

This study examines the factors influencing global football fan loyalty toward successful European clubs by exploring the role of community engagement as a mediating mechanism. The research investigates six constructs: community development, tangible and intangible fan behavior affiliations, online presence, community engagement, and brand loyalty. Data were collected from football fans across diverse geographical regions and analyzed using SPSS 29.0 and AMOS 29.0.0. Reliability and validity of the constructs were established prior to hypothesis testing. Structural equation modeling and mediation analysis were employed to examine the proposed relationships. The results indicate that community development, fan behavior affiliations, and online presence significantly influence community engagement. Community engagement, in turn, has a strong positive impact on brand loyalty toward football clubs. The mediation analysis confirms community engagement as a key psychological mechanism linking fan-related and digital factors to loyalty. The findings highlight the importance of interactive, participatory, and community-driven strategies in fostering sustainable fan loyalty. 

The prevalence of online technology has changed educational landscape in India significantly with Web Based Learning (WBL) being one of its most integral parts. This research evaluated online technology as a method of learning that is effective for higher educational institutions in Karnataka, using a survey distributed to learners enrolled in internet enabled courses. Factors evaluated in this study included learner behaviours, instructor features, technology structures, interactive tools and features and assistance from institute or academy. The research study supported a sizable impact on a connection with academic success and happiness; furthermore, the findings suggest that learners vary in relation to their adjustment styles, including non-adjustable, uncompromising, disillusioned and mock-up. While the flexibility and accessibility of WBL is well received, it still has its challenges with the students adapting to once engage interaction and performance. It is important to note that applying sound institutional support; digital established infrastructure and pedagogy that encourages learner centered outcomes could further enhance the context of WBL effectiveness.

Emotional intelligence (EI) has become a key factor of success in the modern workplaces, not only affecting the performance of people but also the relations, collaboration, and the end results of the organization. The article is a discussion of the interface between EI and workplace achievement of employees with a view to assessing how employee capacity to identify, interpret and control emotions relates to career advancement and performance. The researcher used the convenient sampling method to choose a total of 300 respondents. This method made it easy for the researcher to find people who were willing to take part in the study. Using empirical data, the study explores the demographic variables (age, gender, and marital status) to determine whether or not there are differences between groups in their perceptions of EI as a predictor of success in the workplace. The results indicate that age and marital status do not have any significant differences on the perceptions of the employees, though there are gender differences with female employees having a stronger relation between EI and workplace success than the male employees. These findings indicate the universality of EI, as well as point to some differences in the extent to which it is appreciated by demographic groups. The discussion indicates that workers with increased EI have better chances of professional achievement, resilience, interpersonal effectiveness and leadership possibilities. The article concludes by providing an implication to organizations in terms of recruitment, training and performance management strategies that use EI as a key determinant of comprehensive workplace success.

The increasing strain on the natural resources coupled with the increasing social inequalities has increased the pursuit of development models that would not give preference to either of economic growth, environmental protection or social well-being. In this regard, the concept of the circular economy and social entrepreneurship has become complementary to each other and is likely to provide a revolutionary course to sustainable development. The circular economy will ensure efficiency of resources through reduction, reuse, recycling, and regeneration thus reducing the number of wastes and environmental degradation. Social entrepreneurship however is geared at responding to social and environmental issues by creating innovative, mission-driven business models that aim at creating social value as well as sustaining financial sustainability. The paper dwells upon the overlapping of principles of circular economy and social entrepreneurship, outlining how the two parties can be combined to provide an inclusive, resilient, and sustainable economic framework. The study brings to the fore the application of circular practices in social enterprises, by conducting a comprehensive literature review on the topic, policy frameworks, and practical initiatives, to solve the following problems: waste management, resource scarcity, unemployment, and community development. The review indicates that social entrepreneurs are important in implementing the idea of the circular economy at the grassroots by engaging the local community, promoting behavioural changes, and establishing local value chains. The paper also explains the opportunities and challenges alike with this integration such as availability of finance, regulatory support, scalability and constraints with technology. It maintains that a circular economy plan and social entrepreneurship are able to align to improve in the long-term sustainability outcomes by integrating social responsibility with social inclusion. The results highlight the importance of the support policy, cross-sector cooperation, and capacity-building approaches to enhance this synergy. In sum, the paper locates the intersection between circular economy and social entrepreneurship as a prospective area of potential to pursue sustainable development objective and allow us to create a more just and more resource-abundant future.

The transition of E-Commerce sector has been marking a significant change in the Consumer Behavior with the advantage of new Technology in catering the products and delievening the services to consumers with speed and accuracy. This made a remarkable change in the mindset and thinking patterns and change in taste and preference of consumers in making decisions as far as new logistics capacities of E-Commerce players and quick deliveries are concerned. The rapid expansion of quick commerce businesses which promise ultra- fast last mile delivery requires an urgent assessment of their environment sustainability. Dark stores have emerged as a revolutionary fulfilment model in India retail landscape driven by the growing need for time efficient and reliable deliveries. Convenience delivery speed and safety are identified as primary motivators influencing usage. This study made an effort to examine the role of dark stores and quick deliveries particularly and the impact of these developments on the consumer behavior.

In the present scenario fashion world is leading the entire business world. In this researcher have found that even fashion world is encouraging the business too. Luxury accessories are leading into generation of revenue. The research is to explore the variables which influence the purchase intention of the luxury goods. Data has been collected from the appropriate sample in Likert’s scale with google forms. The collected has been analysed with IBM SPSS software and Smart-PLS. It is proved data is reliable and valid which generated SEM with variances which conclude even few of the demographic factors also influencing the purchase intention of the luxury products.

Over-the-top (OTT) streaming platforms have become a routine part of entertainment consumption, particularly among youngsters. With multiple platforms competing for attention, it has become important to understand how young viewers perceive different OTT services. This study explores youngsters’ perceptions of Netflix, Amazon Prime Video, JioHotstar, Zee5, Apple TV Plus, and SonyLIV using Multidimensional Scaling (MDS) carried out in SPSS. By analysing attribute-based evaluations, the study develops a perceptual map that clearly illustrates similarities and differences among platforms. The results highlight distinct perceptual groupings between premium, content-focused platforms and value-driven, regionally oriented platforms, offering useful insights for OTT service providers targeting the youth segment.

The new, present day capital reserves have endorsed expansion in its approach, attribute to the assimilation of Environmental, Social and Governance aspects. The association between ESG projects and commercial performance is analyzed with a perspective of underlining India as a progressive trading place, witnessing amendments. An expert judgment from year 2010 to 2025 is assimilated using the PRISMA method. The outcomes seen were varied and complicated. The ESG factors improved and enhanced the brand identity, shareholders trust and reliability whereas the effects on the gains differ from company to company. Considering the universal perspective ESG factors reduces cost of capital and promotes estimations. From India’s point of view, relationship can be defined as assorted owing to administration rules and regional fluctuations. The Business Responsibility and Sustainability Report (BRSR) of SEBI’S promotes clarity however focuses on incorrect information, expenses and paint a possibility of eco-friendly wash. The present-day industrial sector research showcases environmental/social profits whereas points out the administration shortcomings. ESG provides administrative commitment as well as competitive track. The methodology suggests regularization admission, endorsing SME’S, external authentication and ESG- economic harmony.

The study examines crucial knowledge gaps which are present in the implementation studies of AI for organizational processes. The existing body of knowledge concentrates on AI applications separately but does not examine the comprehensive integration of AI automated systems with critical legacy systems on which organizations still rely. The integration of old infrastructure systems generates operational humps which need functional integration approaches to ensure existing business operations continue running. The existing body of research does not have enough studies regarding how individuals and social factors respond to AI system implementation. The existing research emphasizes efficiency and cost minimization without exploring how AI adoption influences staff members through role adjustments and skill requirements and psychological implications. The study does not explore how AI systems will continue to operate with stability over long durations of usage. The majority of current case studies report pilot schemes over the short term but fail to touch upon the long-term issues such as maintenance costs and algorithm deterioration and system growth challenges and the requirement for ongoing algorithm updates. There are theoretical frameworks for AI regulation but organizations find it challenging to apply these rules to practices. Organizations are finding it difficult to implement ethical standards in practice since they must contend with algorithmic bias and define explicit systems of accountability for AI governance. The study formulates a large-scale framework for AI deployment that covers both workforce impacts and legacy system integration and long-term operational stability and ethical management practices. AI automation influences employee morale, job descriptions, and the skills deficit at a level deeper than simply a macro view of job replacement. The study offers academic and organizational benefit through its technologically driven and socially ethical and inclusive strategy for the use of AI.

The study investigates the role of non-celebrity social media influencers in shaping consumer purchase decisions towards personal care products. The emergence of social media platforms has enabled people with specialized knowledge or relatable personalities to have considerable impact. The study investigates the impact of non-celebrity influencers on consumer views and choices surrounding personal care goods. It utilizes qualitative analysis and survey data to examine how these influencers use their authenticity, knowledge, and interaction with audiences to exert influence. Findings suggest that non-celebrity influencers play a crucial role in building trust and credibility, providing authentic product recommendations, and creating relatable content that resonates with consumers. Moreover, they contribute to shaping consumer attitudes by fostering a sense of community and facilitating informative discussions around personal care products. Understanding the mechanisms through which non-celebrity influencers influence consumer behavior can offer valuable insights for marketers aiming to capitalize on the power of social media in promoting personal care products.

This paper investigates the role of green branding in shaping the sustainable purchasing decisions of Generation Z (born c.1997–2012). Drawing on interdisciplinary literatures in sustainable marketing, consumer psychology, and digital media studies, the study synthesizes recent empirical evidence and theoretical perspectives to identify the mechanisms through which green brand signals (e.g., eco-labels, transparent supply-chain disclosures, corporate social responsibility communication) influence Gen Z attitudes, intentions, and actual purchase behaviour. Attention is given to the mediating roles of trust, perceived authenticity, and green self-identity, as well as moderating influences such as price sensitivity, social norms enacted in social media microcultures, and situational constraints (e.g., availability, convenience). The paper proposes an integrative conceptual model that links green-branding practices to decision-making processes rooted in the Theory of Planned Behavior and contemporary value-attitude-behaviour frameworks. Methodological implications for future empirical work are outlined, prioritizing mixed methods, behavioural field experiments, and trace-data analysis from e-commerce platforms and social networks. The study concludes with managerial recommendations for ethically credible green branding targeted to Gen Z and a research agenda that highlights unresolved questions — notably about greenwashing detection, the effectiveness of third-party verification, and longitudinal change in Gen Z cohorts as they age and gain purchasing power. The paper aims to provide a rigorous, researchable foundation for academics and practitioners seeking to align branding strategies with genuine sustainability outcomes among younger consumers.

Among the employees of the textile sector in the state of Haryana, the current paper analyzes the rates of psychological capital on Innovative Performance among employees in the textile industry of Haryana. Psychological capital entails different components like optimism, hope, resilience, and self-efficacy, whereas Innovation entails components like idea generation, idea promotion and idea implementation, which is also a major source of competitiveness within the textile industry in Haryana. Due to the fast use of automation and digital technologies, textile producers have been able to grow more in productive and minimise costs. These innovations are not only able to enable businesses cut down the cost of doing business, but also make them leaders in satisfying the global demand of fast fashion. Innovative Performance among the employees is an important study because the textile industry of Haryana is also facing issues like experiencing contest, technological problems, and innovation requirements, and the employees’ capabilities become very crucial in such an instance. The sample size was 100 employees, and the statistical evaluation revealed that the employees have relatively high scores of Psychological Capital (Mean = 4.21, SD = 0.41). It was evident because male employees showed higher levels of Psychological Capital in comparison of female employees. The statistical evaluation score of innovative performance (Mean = 4.15, SD = 0.38) revealed that the employees have high innovative performance. To improve things like motivation, teamwork, idea generation, idea promotion and idea implementation and job performance in the textile industry, the results exhibit the value of positive psychological resources, high innovative performance and close social relations. The research is focused on how psychological capital can contribute to positive Innovative Performance towards the development of performance and organisation.

Today, companies and brands advertise their goods and services using various media platforms and provide consumers with offers that stand out from the competition and encourage them to make a purchase. New media are produced by technological advancements, providing customers with a diverse range of information. Prior to purchasing goods and services, customers can examine product reviews, compare prices and features across products using an internet platform, and make an informed decision. Due to the numerous and varied offers made by advertisements, digital advertising is now one of the most effective, quick, and amazing ways to generate desire to purchase.  The present study, which is descriptive and analytical in nature, attempts to examine the impact of digital advertising on consumer buying behaviour in Sivakasi Taluk with a sample of 120 respondents selected by using a convenience sampling technique. To analyse the data, a set of statistical techniques such as percentage analysis, Correlation, and Regression was used.  It is found that there is a strong relationship exists between digital advertising and consumer buying behavior, such that consumers buy more products to which they are exposed to the benefits through digital information. Therefore, it is suggested that providing close information to target customers and prospects may enhance sales volume and increase profit.

The rapid expansion of FinTech trading platforms has transformed the investment landscape in India by providing easy and quick access to financial markets. In cities like Surat, a growing number of retail investors actively use digital platforms for trading and investment purposes. However, despite technological advancement, investors often make decisions influenced by psychological and emotional factors rather than rational analysis. This study aims to examine the behavioural biases affecting investment decisions on FinTech trading platforms in Surat District. The study is descriptive in nature and is based on primary data collected from 700 FinTech investors using a structured questionnaire. Secondary data was collected from journals, reports, and previous studies. Various statistical tools such as frequency analysis, descriptive statistics, normality tests, reliability analysis, correlation, t-test, ANOVA, and chi-square tests were applied for data analysis. The findings reveal that behavioural biases like overconfidence, herd behaviour, and loss aversion significantly influence investment decisions. Results also indicate that factors such as age, experience, and platform usage patterns play an important role in shaping investor behaviour. The study concludes that while FinTech platforms encourage greater participation in financial markets, they also increase the risk of biased decision-making. Understanding these biases can help investors make better choices, assist platforms in designing responsible systems, and support policymakers in improving investor protection. The study contributes valuable insights into behavioural finance in the context of digital trading.