jmsr-online.comJMSR-ONLINE.COMJMSR-ONLINE.COM3008-0711https://doi.org/10.61336/jmsr/25-02-13The Strategic Role of Mergers and Acquisitions in Corporate Expansion – A Case Study of Starbucks and TeavanaPallavi NoneRallanAaryaa NoneRawalKriti NoneBaidAssistant Professor, General Management, Anil Surendra Modi School of Commerce, NMIMS University, Mumbai, India. pallavi.rallan@nmims.eduS.Y.B.Sc.: Accounting and Finance, Anil Surendra Modi School of Commerce, NMIMS University, Mumbai, India. aaryaarawal26@gmail.comS.Y.B.Sc.: Accounting and Finance, Anil Surendra Modi School of Commerce, NMIMS University, Mumbai, India. kritibaid06@gmail.comThis paper examines the strategic role of mergers and acquisitions (M&A) in driving corporate growth and competitiveness. M&A transactions allow companies to expand markets, diversify product portfolios, achieve cost efficiencies, and access critical resources such as technology and skilled talent. Despite their potential, failure rates remain high, ranging from 70% to 90%, often due to cultural misalignment, inadequate integration strategies, and poor management execution. The Starbucks-Teavana merger serves as an example of both the opportunities and challenges of M&A, highlighting the importance of effective planning and integration in achieving long-term success. The study finds that Starbucks’ acquisition of Teavana faced challenges due to an overestimated tea market size and a reliance on declining mall-based stores, which hindered long-term success. However, leveraging brand equity and retail distribution channels initially drove revenue growth, highlighting the importance of strategic integration in M&A. This study provides insights into the broader dynamics of M&A and their implications for corporate strategy and market positioning.